Stay in the loop with the digital trends
Digital is an ever-changing, innovative playing field that makes it easy for creative directors to fall behind and constantly feel like they’re playing catch-up.
Don’t worry. You’re not alone. Staying on top is hard, especially when pitch times roll around or even during the normal 9-5 day.
Truth is, keeping up with the latest digital innovations like Facebook’s new weekly features, should be every CD’s homework. If you don’t do it, you’ll quickly fall behind into the endless cycle of trying to keep up.
So, here are some quick and easy tips to help you stay in the know and make sure your brands stay at the cutting edge of technology.
ADWEEK’S SOCIAL PRO DAILY CONTENT
If you don’t have this as your home page on google chrome, do it now. Adweek always has their finger on the pulse when it comes to the latest social media trends and features. What I really enjoy is that they often create case studies and examples from big brands using these new features or old features in new ways. Check it out now, https://www.adweek.com/category/social-pro-daily/.
DIGITAL TRENDS’ SOCIAL MEDIA NEWS
Digital trends sheds light about new possibilities that are on the horizon, which will definitely fast-track your knowledge and add to your digital arsenal. Headlines such as “Snap, then shop? Snapchat’s camera will soon buy stuff from Amazon” and “Restaurants may soon have chefs who know all about you before you walk in the door” will allow you to leverage that intelligence and adapt it for your own brands. Their VR section is also worth a scan. Find more trends at https://www.digitaltrends.com/social-media/.
GOOGLE’S ‘TRENDS’
Not sure what the latest local hot topics are? Google Trends exposes what fellow South Africans are talking about and searching for online, right down to the number of searches and the specific search terms they are using. I use these to help my brands stay relevant and to identify any possible opportunities. Try it for yourself https://trends.google.com/trends/trendingsearches/daily?geo=ZA. Twitter’s ‘trending’ feature is also a good tool.
THE NEXT WEB’S TECH SECTION
This section of TNW is quite handy to help you get-up-to-date on what’s happening tech-wise inside and outside of the social media world.
It’ll enlighten you on things like how tech is helping rebuild the coral reefs, how a robot-operated farm is doing and what’s happening with Facebook and other social networks. Here you have to do a bit of searching but there’s no doubt there are great articles to keep you digitally-savvy. Try https://thenextweb.com/section/tech/ and https://thenextweb.com/facebook/.
These four sites form a large part of our digital arsenal. Check them out regularly and let playing catch-up become a thing of the past.