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The puppet vs the Protector- Bua Mzansi Online Campaign, Ayvel conceptualized an integrated communication strategy that Encompasses and integrates all primary segments using fun and interactive marketing techniques to create mass awareness and ensures that all platforms drives “what the corruption Watch’s Bua Mzansi campaign stands for” by identifying the mediums and the role each of them play to achieve awareness, and advocacy.

We used South Africa’s favourite puppet, Chester Missing, to interview the public protector candidates.


ayvel creative


August 11, 2016