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AYVEL supported in the creation and delivery of the Liberado sampling campaign that ran over a three Months period.
The campaign was created to introduce Liberado to the target consumer’s aged 18-45 with all activation-taking place in
the on-trade.

It took place in Johannesburg and Durban with four teams of Liberado brand ambassadors; the campaign grew
geographically with ten teams visiting key Liberado accounts.

Ayvel managed the recruitment and training of the Liberado teams, reinforcing the heritage and provenance of the brand.
The journey planning to all outlets was managed by Ayvel who liaised with the managers of each outlet to ensure that sampling was conducted at the most suitable time in terms of consumer contacts and opportunity to drive purchase.

Over the three Months the Liberado campaign visited over 1,500 pubs and bars sampling 110,00 consumers.




ayvel creative


December 31, 2016