As a diverse and multi-skilled agency, we had the pleasure to join forces with B&W Productions for alcoholic beverage Redd’s for over a year period.
The brief: To manage and deliver an experiential sampling campaign for Redd’s
Ayvel’s Task: To manage the entire campaign from the planning of the journey, venue booking, producing and managing all samples stands at every venue for the duration of the campaign. In addition to driving the campaign, Ayvel also recruited all staff members for the campaign as well as manage the entire staff force.
Outcome: Ayvel managed over 30 sampling events totally, 125 live days of activity sampling Redd’s to estimated 250,000 consumers.
December 26, 2016