Coca-Cola Company, SABMiller plc and Gutsche Family Investments announced the combination of their bottling operations of non-alcoholic ready-to-drink beverage businesses in Southern and East Africa.

It has become imperative that members of CCBSA step up their commitment to B-BBEE and accelerate diversification and transformation of the CCBSA supplier base.

As such, CCBSA conducts an inaugural annual Supplier Development Conference as a key milestone event and forms part of CCBSA’s commitment to a series of public interest conditions attached to the establishment of the merger. The event is primarily aimed at attracting black-owned, high growth potential SMME delegates from a variety of industries.

For the 2019 event, CCBSA required an agency to come up with a 2-fold execution with a conference and a cocktail event as an opportunity to network as well as inform and attract delegates from different industries to be potential suppliers.

Ayvel created an in-depth proposal in true Coca Cola style, fit with fun, vibrant features and was awarded the project.

The result? An interactive, dynamic conference with local touches centred around what South Africans have in common, our love for Coca Cola. We celebrated the local brands we know and love.

The people

We sourced black-owned EME’s and QSE’s to attend the event and to exhibit their services in order to create a networking opportunity and create an opportunity to WOW the CCBSA and other attendees with their innovations.

The conference

The conference was packed full of motivational speakers, thought leaders and innovators who are all proudly South African business owners and entrepreneurs to inspire attendees and the CCBSA alike. As part of the goodie bag, we created a conference workbook so attendees could take notes of everything that inspired them and keep as an idea book after the event

The awards

CCBSA celebrates greatness and success and this event is the perfect opportunity to celebrate the people and organisations who go the extra mile and those who reach for the stars.

The cocktail event

After a day full of inspiration we invited guests to attend a relaxed cocktail event where they could approach each other with ideas and collaborations over appetisers and ice-cold beverages.

We facilitated everything from the invitation, targeted RSVPs, reminders, confirmations, registrations at the venue, video production decor, catering and technical assistance for the event to ensure that everything runs smoothly and creates the best possible experience for attendees.