Coca-Cola Company, SABMiller plc and Gutsche Family Investments announced the combination of their bottling operations of non-alcoholic ready-to-drink beverage businesses in Southern and East Africa.
It has become imperative that members of CCBSA step up their commitment to B-BBEE and accelerate diversification and transformation of the CCBSA supplier base.
As such, CCBSA conducts an inaugural annual Supplier Development Conference as a key milestone event and forms part of CCBSA’s commitment to a series of public interest conditions attached to the establishment of the merger. The event is primarily aimed at attracting black-owned, high growth potential SMME delegates from a variety of industries.
For the 2019 event, CCBSA required an agency to come up with a 2-fold execution with a conference and a cocktail event as an opportunity to network as well as inform and attract delegates from different industries to be potential suppliers.
Ayvel created an in-depth proposal in true Coca Cola style, fit with fun, vibrant features and was awarded the project.
The result? An interactive, dynamic conference with local touches centred around what South Africans have in common, our love for Coca Cola. We celebrated the local brands we know and love.