Ayvel was tasked with creating a social media campaign for the CCBSA Annual Supplier Development Conference in 2018.
The CCBSA conducts an inaugural annual Supplier Development Conference as a key milestone event and forms part of CCBSA’s commitment to a series of public interest conditions attached to the establishment of B-BBEE. The event is primarily aimed at attracting black-owned, high growth potential SMME delegates from a variety of industries.
The aim of the social media campaign was to target the correct target audience to generate interest in the event and to motivate Black-owned SMME delegates to register to attend the event to grow CCBSA’s supplier base throughout the country.
We identified the platforms most relevant to our target audience and strategically placed artwork where it would be the most effective and would produce the highest return on investment rate.
The platforms identified to gain the most traction for the social media campaign consisted of:
- Facebook advertising
- Instagram promoted posts
- Twitter promoted posts
- Linked In sponsored posts