In 2019 Ayvel collaborated with Coca Cola Playmakers to create brand awareness through sampling and to drive the brand association between Coca Cola and leaners and teachers who have participated in the T20 Kit Hand Over ceremony.

The roadshow sorted on 18 April 2019 and ended on 18 May 2019/ The main goal was to provide samples of Coca Cola and Coca Cola Zero to as many students possible, along with a branded Kit to each team we visited during the Roadshow. The aim was to increase the visibility of the Coke brand to the students whilst encouraging them to be involved in sports activities in school and demonstrating a healthy balanced lifestyle.

The activation was successful overall, got students and cricket masters excited and sampled over 15000 cups of Coca Cola!

Each Kit Hand Over and sampling activation involved each school’s cricket team along with the cricket master. We not only sampled to the cricket teams who received a brand new branded Kit, but also the learners at the schools.
We obtained permission from each school’s headmaster and relevant team coaches/masters before commencing with the on-site activation.

For each activation, we used a branded gazebo, wall banners, tables, sampling cups and a PA system. The students and teams were greeted by 3 ambassadors in each school.

The Coca Cola Playmakers visited both private and public schools for the roadshow. The schools we visited were:

  • Cambridge
  • Woodridge
  • Marlow High School
  • Bridgeton High School
  • Grey High School
  • Point High School
  • Rondebosh High School
  • Strandfontein Cricket Club
  • Bishop High School
  • Jeugland High
  • Union High
  • CBC High
  • Nico Malan High School
  • Bethelsdorp High School
  • St Stithians College
  • Hertzog High
  • Loyiso High
  • Middleburg High School
  • Brandwag High
  • Jeppe High School
  • Queens High
  • Noordheuwel High
  • Bergvlam High School
  • Northcliff High School
  • St Andrews College
  • Ligbron High