By appealing to their sense of pride in working for the organisation with a heritage in cultural diversity and promoting the company’s vision in how to move forward as One Samsung strong corporate brand. This pride that employees feel about South Africa’s unique heritage forms the basis of an emotional connection that employees associated with feeling proud to be a part of the overall organisation.
Samsung wishes to promote this day as a means to bring staff closer together through respect for the diversity amongst us. This in terms form the organisation culture and movement.