For the first-ever Civil Aviation Industry Awards, the South African Civil Aviation Authority (SACAA) prepared an event that recognises industry excellence in civil aviation in South Africa. SACAA is the regulatory entity tasked with ensuring safe, secure, and sustainable civil aviation operations in South Africa.
This event is a unique opportunity for aviation bodies to receive recognition for the impact that they are making on civil aviation in the country. It also allows these outstanding individuals and companies to be celebrated as industry leaders for their contribution towards keeping us safe in the sky.
The awards presented had 19 categories.
We were tasked to implement a targeted digital strategy across relevant platforms, utilising the appropriate ad units in order to reach the above objective and preferred target audience.
The campaign ran between 8 July 2018 – 22 July 2018 and specifically targeted and appealed to individuals in the following target audience:
- LSM 5-7, LSM 8 – 10
- Sector: Finance, Aviation, Politics, Civil Society, Transport, Media
- Interests: Aviation, Travel, Tourism, Business, Skills Development
- Age Range: 21 – 45
- Gender: Female 50% and Male 50%