Being BEE-compliant gives your business better opportunities

The government implemented a new charter in 2016, the MAC Charter. This Charter ensures responsible social marketing and communications to aid true transformation and greater citizenship.

Why is the MAC Charter necessary?

The marketing, advertising and communications industry is highly influential. Mainstream media has the power to influence culture, beliefs, trends and even political views.

What is the definition of true transformation?

True transformation will only come into play when we honour the origins of Black Economic Empowerment. This is to give truly disadvantaged people a fair chance to participate in the economic system, develop their skills and improve the lives of people in and beyond previously disadvantaged groups.

As a result of the MAC Charter, stricter regulations and greater contributions from one’s net profits will be implemented by 31 March 2018.

What are the benefits of the MAC Charter?

Although strict, the MAC Charter can encourage creative entrepreneurs to reach out in ways that will benefit their companies and the public.

The Charter promotes even greater diversity in the workplace. This means that we will continue to break barriers and create a deeper understanding between South Africans. Doing away with stereotypes and implementing real human truths can only be positive.

Diversity also stimulates creative thought. It opens our minds to new cultures and ways of thinking. It can challenge us in positive ways if we let it.

In terms of skills development, agencies and businesses could benefit by identifying raw potential talent and nurturing it through bursaries and mentorship. There are no limits to creativity or where it comes from.

Working with NGOs as a part of socio-economic responsibility can also inspire businesses to create work for a greater good, with greater creativity.

Being BEE-compliant gives your business a better opportunity to land big jobs from government departments or any organs of state.

Honouring the BEE system

There are countless ways to honour the BEE system that will not only benefit your business, but benefit your creative output too. We only need to shift our perspective and see the bigger picture and the positive impact we can have on our country, its people and its economy.

BEE wasn’t created to be manipulated, and, to uphold this approach, the responsibility of keeping BEE’s downfalls at bay rests heavy on the shoulders of Ayvel Media.

Ayvel Media thrives as an integrated marketing agency that offers 360-degree solutions to their clients. Contact them on +27 (0)11 684 2931 if you need to need to elevate your brand through marketing and advertising.